Real Estate Bluetooth Marketing

My List of Reasons why Asirvia Go Units are Great for Realtors

 

The Asirvia Go Unit does not require you to be at the location, but it will work for you 24/7/365.  Home buyers who are out looking on their own will get your home listing as soon as they enter the area of your home sale.

This proximity marketing software which allows the marketer to specity what notifications are sent to nearby by mobile user is ideal for the real estate industry where the main mantra is “location, location, location”.  Asirvia Go has a range of up to 300 feet and has brought definately brought proximity marketing to the real estate industry.

The concept with Asirvia Go is that they initiate contact with the home buyer instead of requireing the buyer to perform an action first.  The notification a buyer receives on his/her smarthphone from the Asirivia Go beacon simply instructs the buyer to see the listing.  The realtor has complete control of what contenct is displayed by the bacon through a back-end system.  One click on the notification opens a the realtors information page, complete with agent contact detail and a “Contact Now” button.

Benefits of Proximity Marketing

Proximity marketing will help find clients instead of asking them to find you.

 

Simply place an Asirivia Go Unit in the house or within 300 ft. of the road and trigger notificaitons directly to potential clients who have Bluetooth enabled phones.  They will get a nofitication to find out more or schedule a tour directly from your information page.  It’s spontaneous and easy and they don’t even need to download an app to receive notificaitons.

No more remebering to print out property information sheets.  You’ll be able to deliver home details in vivid color directly to their phones.

How does it work?

Upon arriving at a property, a notification will be sent to the client’s lock screen. When they open the screen, they arrive at a custom page for the house they are viewing. The information is pulled directly from the MLS including photos, property data and virtual tour.

Why not Enhance your Open House Event

Visitors receive notifications as they arrive creating a more personalized open house experience. Not only does this keep visitors informed, it shows that agents are technologically savvy and promotes brand awareness for the Realtor and their agency.

Asirvia Go technology is an excellent way to show large houses and helps out when the broker has multiple visitors touring a property moving around the house in different locations.

A Lesson from Retail

Proximity marketing uses point-of-sale offers to generate a monster response rate. An IBM study found that up to 72% of customers will act on an offer if they are within sight of the point of purchase. That’s a staggeringly high response rate, but it makes sense if you think about it. People who come into a store voluntarily likely have purchasing a product in mind, and if you give them a money-saving offer for something they’re already inclined to do, they have every reason to act on it. While the sales rate for homes isn’t going to be as high as retail sales, Asirvia Go Units significantly increase the chances of acquiring a client, clients that are already looking at houses. The majority of buyers use the first agent they contact. Asirvia Go Units initiate that contact and make agents look more professional and appealing.

 

 

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