Marketing your Business

Why Bluetooth Marketing?

We all know that Apple, Macy’s, Coca-Cola and Procter & Gamble are utilizing Bluetooth Proximity Marketing to close the last gap between the customer and the register.  Wouldn’t you enjoy having the same technology for your business?

How does Bluetooth Proximity Marketing work?

Bluetooth Proximity Marketing uses cellular technology to send marketing messages to mobile-device users who are in close vicinity.

Via a Wi-Fi or Bluetooth signal, proximity marketers can send content similar to a mobile application program (app) that appears automatically on the mobile devices of consumers. While the audience is limited to those in the proximity of 100 yards, and those using its wireless signal, the message is very user-friendly and reaches those most likely to buy.

But does it really work?

According to JiWire, the facts are clear as it relates to the value of Proximity Marketing:

-53% of consumers are willing to share their current location to receive more relevant advertising.
-57% of consumers are more likely to engage with location-based advertising.
-62% of consumers share local deals with friends.
-63% of consumers feel a coupon is the most valuable form of mobile marketing.

Targeted offers based upon proximity leads to higher conversion rates, which is the ultimate goal for brands and their investors.

Macy’s, an early adopter of Proximity Marketing, announced that it will be rolling out the technology to all of its stores after a successful pilot last holiday season.

In addition, brands such as Coca-Cola, Procter & Gamble, Levi’s and Kraft have implemented InMarket’s version of the technology. InMarket has reported that interactions with advertised products increased 19 times and in-store app usage was 16.5 times higher for users who received a beacon message.

In casinos, beacons can be placed at the entrances to engage customers as they enter (or exit) the casino. Further, beacons can be placed in the slots and ER gaming area, the poker room, the gaming tables, the bars and restaurant. This allows casino operators to engage with customers depending upon their gaming and visitation behaviors.

A large casino in Las Vegas is using Proximity Marketing to tailor messages to customers of all types. For example, someone could enter who is not a member of their players club, and a reminder could be sent on the benefits of joining and instructions on where to sign up. On the flip side, VIP customers could come in and be sent a welcome greeting. In addition, VIP hosts could be alerted and meet the VIP guests with their favorite drinks.

Proximity Marketing has tremendous revenue-producing potential, allowing everything from retailers, hotels, casinos and more, to deepen their connection with consumers, encourage more loyalty and greatly improve the customer experience. Importantly, all of these factors combine to make Proximity Marketing a very effective tool to generate higher ROI for businesses and advertisers.


How can I get more info?


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