Real Estate Bluetooth Marketing

My List of Reasons why Asirvia Go Units are Great for Realtors


The Asirvia Go Unit does not require you to be at the location, but it will work for you 24/7/365.  Home buyers who are out looking on their own will get your home listing as soon as they enter the area of your home sale.

This proximity marketing software which allows the marketer to specity what notifications are sent to nearby by mobile user is ideal for the real estate industry where the main mantra is “location, location, location”.  Asirvia Go has a range of up to 300 feet and has brought definately brought proximity marketing to the real estate industry.

The concept with Asirvia Go is that they initiate contact with the home buyer instead of requireing the buyer to perform an action first.  The notification a buyer receives on his/her smarthphone from the Asirivia Go beacon simply instructs the buyer to see the listing.  The realtor has complete control of what contenct is displayed by the bacon through a back-end system.  One click on the notification opens a the realtors information page, complete with agent contact detail and a “Contact Now” button.

Benefits of Proximity Marketing

Proximity marketing will help find clients instead of asking them to find you.


Simply place an Asirivia Go Unit in the house or within 300 ft. of the road and trigger notificaitons directly to potential clients who have Bluetooth enabled phones.  They will get a nofitication to find out more or schedule a tour directly from your information page.  It’s spontaneous and easy and they don’t even need to download an app to receive notificaitons.

No more remebering to print out property information sheets.  You’ll be able to deliver home details in vivid color directly to their phones.

How does it work?

Upon arriving at a property, a notification will be sent to the client’s lock screen. When they open the screen, they arrive at a custom page for the house they are viewing. The information is pulled directly from the MLS including photos, property data and virtual tour.

Why not Enhance your Open House Event

Visitors receive notifications as they arrive creating a more personalized open house experience. Not only does this keep visitors informed, it shows that agents are technologically savvy and promotes brand awareness for the Realtor and their agency.

Asirvia Go technology is an excellent way to show large houses and helps out when the broker has multiple visitors touring a property moving around the house in different locations.

A Lesson from Retail

Proximity marketing uses point-of-sale offers to generate a monster response rate. An IBM study found that up to 72% of customers will act on an offer if they are within sight of the point of purchase. That’s a staggeringly high response rate, but it makes sense if you think about it. People who come into a store voluntarily likely have purchasing a product in mind, and if you give them a money-saving offer for something they’re already inclined to do, they have every reason to act on it. While the sales rate for homes isn’t going to be as high as retail sales, Asirvia Go Units significantly increase the chances of acquiring a client, clients that are already looking at houses. The majority of buyers use the first agent they contact. Asirvia Go Units initiate that contact and make agents look more professional and appealing.



Marketing your Business

Why Bluetooth Marketing?

We all know that Apple, Macy’s, Coca-Cola and Procter & Gamble are utilizing Bluetooth Proximity Marketing to close the last gap between the customer and the register.  Wouldn’t you enjoy having the same technology for your business?

How does Bluetooth Proximity Marketing work?

Bluetooth Proximity Marketing uses cellular technology to send marketing messages to mobile-device users who are in close vicinity.

Via a Wi-Fi or Bluetooth signal, proximity marketers can send content similar to a mobile application program (app) that appears automatically on the mobile devices of consumers. While the audience is limited to those in the proximity of 100 yards, and those using its wireless signal, the message is very user-friendly and reaches those most likely to buy.

But does it really work?

According to JiWire, the facts are clear as it relates to the value of Proximity Marketing:

-53% of consumers are willing to share their current location to receive more relevant advertising.
-57% of consumers are more likely to engage with location-based advertising.
-62% of consumers share local deals with friends.
-63% of consumers feel a coupon is the most valuable form of mobile marketing.

Targeted offers based upon proximity leads to higher conversion rates, which is the ultimate goal for brands and their investors.

Macy’s, an early adopter of Proximity Marketing, announced that it will be rolling out the technology to all of its stores after a successful pilot last holiday season.

In addition, brands such as Coca-Cola, Procter & Gamble, Levi’s and Kraft have implemented InMarket’s version of the technology. InMarket has reported that interactions with advertised products increased 19 times and in-store app usage was 16.5 times higher for users who received a beacon message.

In casinos, beacons can be placed at the entrances to engage customers as they enter (or exit) the casino. Further, beacons can be placed in the slots and ER gaming area, the poker room, the gaming tables, the bars and restaurant. This allows casino operators to engage with customers depending upon their gaming and visitation behaviors.

A large casino in Las Vegas is using Proximity Marketing to tailor messages to customers of all types. For example, someone could enter who is not a member of their players club, and a reminder could be sent on the benefits of joining and instructions on where to sign up. On the flip side, VIP customers could come in and be sent a welcome greeting. In addition, VIP hosts could be alerted and meet the VIP guests with their favorite drinks.

Proximity Marketing has tremendous revenue-producing potential, allowing everything from retailers, hotels, casinos and more, to deepen their connection with consumers, encourage more loyalty and greatly improve the customer experience. Importantly, all of these factors combine to make Proximity Marketing a very effective tool to generate higher ROI for businesses and advertisers.


How can I get more info?


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